Utilizing Generative AI for Effortless Searching

Over the last 25 years, Google Search has evolved and adapted to various technological advancements. The core information quality systems have been refined to ensure users find the most relevant and trustworthy information on the web. With a vast knowledge base containing billions of facts, Google Search aims to provide instant access to reliable information.

Now, thanks to generative AI technology, Google Search is capable of even more. Users can now ask questions or seek assistance with tasks ranging from research to planning, and Google will handle the heavy lifting.

This advancement is made possible by the implementation of a customized Gemini model for Google Search. By integrating Gemini’s advanced features like multi-step reasoning, planning, and multimodality, with Google’s top-notch Search systems, users can expect even more accurate and efficient results.

One notable feature enabled by this technology is AI Overviews. This tool provides users with quick summaries and links for further exploration on a topic, saving time and effort. Through experiments in Search Labs, AI Overviews have already been used billions of times, with users appreciating the convenience and effectiveness of this feature. As a result, user satisfaction and engagement with Search have improved.

Starting today, AI Overviews will be gradually rolled out to users in the U.S., with plans to expand to other countries in the near future. The goal is to make this feature available to over a billion people by the end of the year, providing millions of users with quick and reliable answers through Google Search.

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