‘Rebranded TOTEM relocates headquarters to Dubai’

TOTEM, formerly known as VDM Agency, has officially rebranded and relocated its headquarters from Melbourne, Australia, to Dubai. This strategic move signifies the agency’s vision to broaden its scope and cater to a diverse clientele spanning various industries.

With a focus on delivering top-notch communication and talent solutions to global brands and high-profile individuals, TOTEM specializes in luxury, travel, sports performance, lifestyle, fashion, hospitality, art, culture, as well as representing talents in entertainment, sports, and digital media.

Offering a comprehensive range of services such as communications, VIP-talent services, partnerships, and events & experiences, TOTEM has a proven track record working with renowned brands like MCQ (Alexander McQueen), PUMA, Nike, Beats By Dre, LEVI’s, and more. The agency currently operates between Dubai and London, showcasing its international presence.

Under the leadership of Sian Van Der Muelen, who brings over 15 years of experience in driving commercial growth and brand awareness for clients such as Redken, Chanel, and Louis Vuitton, TOTEM is poised for further success. Sian gained valuable regional experience in Dubai as the former Global Head of Public Relations and Sales for womenswear brand Kristina Fidelskaya.

Van Der Muelen expressed excitement about TOTEM’s strategic rebranding and expansion into Dubai, highlighting the agency’s plans to unveil new talent and brand partnerships. Recognizing Dubai as a crucial gateway to the Middle East and Africa markets, TOTEM is dedicated to serving its clients effectively through its presence in the region.

The agency looks forward to collaborative opportunities and acknowledges the support it has received from the agency community. This shift to Dubai underscores TOTEM’s commitment to growth and excellence in providing top-tier services to its clients globally.

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