TEVIANT ENTERS THE MIDDLE EAST MARKET
Celebrity Makeup Brand Teviant Beauty Unveiled its Brand New Arabic E-commerce Site to cater to the Middle East audience
Italian-made Téviant by Asia’s Top Celebrity Make Up Artist Albert Kurniawan launches his record breaking, award winning and best-selling makeup revolution to the Middle East market with an incredible array of cruelty-free beauty products from his signature eye shadow, eyebrow duo and gel, lipstick and cheek palettes. Albert Kurniawan’s Téviant Global Domination will be available for Middle East purchases from September 1 and exclusively online at the newly launched bi-lingual (English and Arabic) website www.teviantbeauty.me
After the ground-breaking success of Albert Kurniawan’s Téviant in 2018, Albert is poised to bring his Global Domination to the Middle East with a special online promotion, including free shipping to the Middle East for purchases USD150 and above.
Celebrated with a cult of international celebrity fans and clients such as Asian superstars Princess Syahrini, real life Crazy Rich Asian Heart Evangelista, Miss Universe 2015 Pia Wurtzbach and private clientele such as members of Asian royal families, Teviant founder Albert Kurniawan aims that this Italian-made makeup products would create and live up to the Teviant Woman image: queenly, strong, versatile, independent, dignified, graceful and empowered.
Born and raised in Indonesia and a certified global traveller since an early age, Albert Kurniawan has a clear goal: “I’m so excited to bring Téviant Global Domination to the Middle East region as I am a fan of the Middle Eastern and Arab women, being raised by an empowered woman who is my mother, I put up Teviant which is named after her as she has inspired me to behold for the beauty in everything, to stand with grace amidst compression, to be a torch of kindness yet burning with braveness and to know what you want and to fight for it. I also have online makeup tutorial videos where I share some of my backstage secrets, make-up tips and tricks as well as an introduction to my easy to choose, easy to use collection targeted to all women. Additionally, I will soon host an online party with our partners, influencers and beauty ambassadors from the Middle East to officially introduce Teviant in the region.“
Currently, the brand offers a wide collection of make-up and beauty products — eyebrow products, eyeshadow palettes, lipsticks, cheek palettes, glitter liners, brush tip pen eyeliners, pencil liners, mascaras, false eyelashes, and even beauty tools. Albert also collaborates with celebrities, beauty experts, and fellow make-up artists to further grow Téviant collection. Téviant chose rose gold as its predominant packaging hue, as it represents elegance, power and femininity in a single shade. For Albert, it’s simply the best color to represent Téviant women.
Teviant products are cruelty-free and most are made in Italy. Created to be used daily by beginners, beauty enthusiasts and make-up professionals.
About Albert Kurniawan
Celebrity makeup artist Albert Kurniawan envisioned a makeup brand that celebrates the wonderful women around him. Albert has more than a decade of painting the faces of the most elegant Asian personalities in the industry. During all those years, he was also in search of the best formulations for a makeup brand that would eventually be his own.
Albert pays homage to the first woman who sparked his love for beauty — his mother and TEVIANT’s namesake, Tevianty.
Albert Kurniawan is one of the leading and most sought-after celebrity make-up artists in South East Asia. Born and raised in Indonesia, he found another home in the Philippines where he has cemented his name as a veteran in the county’s booming beauty industry.
He is the very definition of a self-made man. Even though he came from a well-off family, what most people don’t know is that he had to struggle to get to where he is in life. And it’s through his determination and perseverance that he now stands as one of the biggest makeup artists in the industry and has managed to create his own makeup brand, Teviant.
The Indonesian makeup artist was cut off from all financial support and communication from his family when he decided to move away from Indonesia and pursue his passion. There would be days when he would owe money just to be able to eat rice and eggs for the week. But his work ethics and talent shook the industry, especially when he glamorized bridal makeup. He always strives to think outside the box, making unique makeup looks in an industry that is always filled with competition and young talent. And that’s how he managed to build a clientele with easily recognizable names, most notably his muse, the real life Crazy Rich Asian girl – Heart Evangelista, who he collaborated with for the first collection of his makeup line.
Albert has more than a decade of painting the faces of the most elegant Asian personalities including Heart Evangelista, Miss Universe 2015 Pia Wurtzbach, Miss World 2013 Megan Young, Indonesian pop singer Princess Syahrini, and many more! He is not only known for his skills (he was the brains behind teaching many beauty queens how to apply their own makeup!), but for his sincerity in making sure his clients always look and feel their best after a session with him.
During all those years in the beauty industry, he was in search of the best formulations for a makeup brand that would eventually be his own. He envisioned a brand that celebrates the wonderful women around him.
